The Medium is the Massage: An Inventory of Effects
New York, London, Toronto: Bantam Books, 1967. Softcover 8vo paperback in printed wraps, 160 pp. A seminal book on media, culture, and technology in which McLuhan coins the phrase ‘global village’ and predicts the coming of the Internet. Here, McLuhan’s esoteric theories come to life through Fiore’s powerful layouts demonstrating.....