The Medium is the Massage: An Inventory of Effects

New York, London, Toronto: Bantam Books, 1967. Softcover 8vo paperback in printed wraps, 160 pp.

A seminal book on media, culture, and technology in which McLuhan coins the phrase ‘global village’ and predicts the coming of the Internet. Here, McLuhan’s esoteric theories come to life through Fiore’s powerful layouts demonstrating the importance of design as it relates to the contents of a book. Fiore clearly delivers on the often misquoted title ‘The Medium is the Massage’ through the design of the book itself. One of the most iconic books from the 1960’s that would not have gained its notoriety without Fiore’s design.

A very good and sound example with crease marks along spine, and light rubbing to extremities. Item #4

Price: $20.00